We’re getting there: The SIM83 team’s journey
When we set out on our journey with the SIM83 brand years ago, we spent most of our time explaining what we did. We went to meetings, set up stands at trade fairs and faced the same question time and time again: “Driving simulators? What on earth is that?” For most people back then, simulators were just “games” for teenagers in darkened rooms. The idea that this could be a serious business solution, a tool for saving lives on the roads, or the centrepiece of a major trade fair was alien to many.
Today, in 2026, the story is completely different. We’re getting there.
You can feel this change in the air. Professional sim centres are opening all over Slovenia, and people no longer view simulators with suspicion. We have realised that this is not just a game, but an experience that bridges the gap between the digital and physical worlds. It’s the adrenaline of a 500-horsepower racing car without expensive insurance, fuel costs or the risk of damaging the car. Simulators have finally become part of the mainstream.
Simulators as a magnet for visitors at events
If you’ve organised an event recently – be it a new product launch, a trade fair appearance or corporate team-building – you know how hard it is to grab and hold people’s attention. In a world where everyone is constantly on their phones, you need something that will literally stop them in their tracks.
This is where our simulators come in. At SIM83, we’ve noticed that stands offering only leaflets and video screens are often overlooked. The stand featuring a top-of-the-range driving simulator, however, always has a queue. Why? Because people don’t just want to watch; they want to experience.
The beauty of a simulator at an event lies in its universality. It doesn’t matter whether the visitor is a 10-year-old child or a 60-year-old director; the desire to sit in the cockpit and test their skills on the bends is shared by all. By hiring a simulator, you don’t just get a piece of equipment; you get attention, laughter and unforgettable memories for your customers.
The future of driver training: Safety first
Although the fun aspect of simulators is what we notice first, there is a deeper and perhaps even more important side to them: education. This is the area where we see the greatest potential for growth and social benefit.
Ask any parent teaching their teenager to drive. The fear is real. Driving onto the motorway for the first time in a downpour or navigating heavy city traffic is extremely stressful for a beginner. This is where the simulator steps in like a superhero. In a virtual environment, we can allow the young driver to make a mistake. We can show them what happens if they glance at their phone for two seconds, or how the car reacts on an icy road. And all this without a single scratch on the car or endangering lives.
At the moment, the only thing holding back this natural development is legislation. Official curricula in Slovenia have not yet fully caught up with technological progress. But we’re getting there. Once the law allows hours spent on the simulator to count as an official part of training at driving schools, the market will expand beyond imagination. We at SIM83 are ready for this, as we know that the simulator isn’t just a toy, but a state-of-the-art classroom.
The versatility of SIM83: A solution for every need
As the world of simulators is developing so rapidly, we at SIM83 have developed our offering to cover all our customers’ needs. We are not just equipment suppliers; we are your partner every step of the way.
1. Simulator hire for your event Need that “wow” factor for a three-day trade fair? We take care of everything. We deliver the equipment, set it up, provide technical support and collect it at the end of the event. This is the perfect turnkey solution for anyone wanting the high-tech effect without long-term commitments.
2. Custom-built simulators For those who want their own experience at home or in the office, we offer custom-built solutions. We don’t just send you a box of parts; we sit down with you, discuss your requirements and budget, and build a system that suits you. We take care of everything – from the software to the cable management – whilst you simply sit back and drive.
3. Professional service and maintenance Just like a real car, a top-of-the-range simulator needs looking after. If you already have your own fleet of simulators at a sim centre or school, you know that technical issues can ruin a day. SIM83 offers expert servicing to keep your equipment in top condition. We know every screw and every software update.
Why is equipment quality crucial?
You might be wondering: “Can’t I just buy a steering wheel for €100 and attach it to a table?” You could, but that’s like comparing a bicycle to a Ferrari.
The professional simulators we use at SIM83 are designed to trick your brain. When the steering wheel in your hands vibrates exactly as a real racing car would on the track, your muscle memory kicks in. That’s why professional drivers spend thousands of hours in simulators before major races. Even the International Automobile Federation (FIA) now recognises e-sports as an official discipline, which confirms the seriousness of this technology.
According to motoring experts at Top Gear magazine, the line between the virtual and the real has practically been erased. At SIM83, we don’t offer toys, but tools that are also incredibly fun.
The future is digital and safe
We’re getting there. Every day, more people are realising that the virtual world has very real benefits. From better driving skills to unforgettable marketing campaigns – simulators are here to stay.
At SIM83, we aren’t waiting for the future – we’re helping to shape it. We’re constantly updating our rental fleet, refining our manufacturing processes and expanding our service network. The potential is huge, and we’re only just getting started.
If you’re interested in how a simulator could enhance your business, your event or your personal driving skills, please visit our website or take a look at our past projects on the products page. Together, we can build the future of driving.
Get in touch
The path ahead is clear and leads into the digital world. Whether your goal is entertainment, promotion or education, SIM83 has the expertise and equipment to take you there. We are proud to be the most versatile simulation partner in the region, combining cutting-edge technology with a user-friendly experience.